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Dream.

Build.

Launch.

Nightmare-less software development, powered by HandL.

There’s a huge knowledge deficit between people who want software built and those that build the software.

Which means that those who write software end up dictating the entire process, leaving an unbalanced relationship – and a lot at stake.

If you want to Build Software

… you’ve probably got a great idea. Maybe you’ve already put a bunch of money into getting it started, or you’ve begun the process of interviewing developers. But the idea of investing potentially hundreds of thousands of dollars in something you don’t really understand, is unsettling.

You don’t know…

If you’ve chosen the right components, and how to tell what else you might need

What getting ahold of the product even looks like

If a software vendor is good or bad, which means you have to take their word for it

You don’t know…

If there’s any guarantee you’ll be able to launch after you’ve paid your developers

If the timeline, deliverables and price you’ve been quote is fair or will really even give you what you want

Whether the quality of your product (the code) is good, bad, or how to even tell

But you’re not alone in this.

After interviewing hundreds of non-tech product owners, all of them identified the same problems:

Without understanding code, you don’t know what you’re getting and you don’t know what you’re paying for.

But software problems aren’t yours alone.

Developers around the world are lining up to partner with HandL because the problems you have create issues for them too.

Problems for non-tech product owners…

You can’t read code (so you don’t know what’s happening, or if it’s good)
You don’t want to pay for something that you don’t understand
Don’t have a way to guarantee access to your product once it’s finished
You’re tired of feeling like you have no idea what is going on or how things work
You want to feel confident in your product and the process

Problems for developers…

It’s hard to prove the quality of your work
You’re always waiting on payment
You don’t want to give your client access to the product until you get paid
You’re tired of re-explaining how something works and why it is important
You want your client to feel confident in your product and the process

HandL serves as a glass box between you and the developer

By working with both the idea makers and the developers, we empower both ends, removing uncertainty and friction, and making the entire process streamlined, stress-free and efficient.

Okay this sounds great – but how?

Set Your Standards

We’ve created a quality score system that shows code quality in a way that non-code people can understand.
This allows you to set your priorities – and your developer to have a benchmark of where their code needs to be.

Track Progress

As code is created, HandL checks it against the quality score you both have agreed on, giving you the green light when it’s ready and giving the developer a nudge and insights if there’s more work yet to do.
This process will be repeated over and over throughout the entire dev experience, measuring all parts of the code – and keeping you up to date on where your product is at in development.

Pay-As-You-Go

We built an escrow system for payments that links the quality and code exchange to individual payments.
That means, you release payments when development reaches specific milestones – and the developer gets paid when they’ve done their work.
This protects both you and the developer, which gives both parties peace of mind.

Get a HandL on Your Project.

Meet Darren

- founder of HandL

“I started HandL because I was originally a developer. I built software and then built teams that built software. And over and over again I heard the same story: non-tech owners were frustrated with how little they understood – and developers were frustrated with trying to prove the quality of their code and get paid. I built HandL as a first of its kind solution to bridge that gap, and make building software products a far more enjoyable, stress free and efficient process.”

What beta-users are saying

“I wish I had known about HandL before I invested 100k+ in software that didn’t work.”

What does that look like?

01. Create the project

Here’s where you’re going to create the project within the platform.

02. Select Progress Milestones

Build out your contract and choose milestones from the prompts within HandL. We’ll guide you both to a decision that is fair for everyone.

03. Choose a Quality Goal

Everyone wants “the best” but the best comes with a price tag. The significance of these metrics will vary depending on your product’s unique needs.

04. Connect The Project

Invite your developer to the project, so they can link code repository + task management systems.

05. Get Started

Everyone wants “the best” but the best comes with a price tag. The significance of these metrics will vary depending on your product’s unique needs.

06. Quality Check

As code is created, HandL checks it against the quality score you both have agreed on. This process will be repeated over and over throughout the entire dev experience, measuring all parts of the code.

07. Payment Release

Once a milestone’s quality goals & progress metrics are met, both parties agree to sign off, which allows payment to be made and the code to be handed over.

FAQ

Absolutely. The whole reason we designed this system was to help people without tech experience and software developers understand each other. We have tried our best to make everything visual and use analogues that contain the least amount of tech jargon possible. If anything at all is unclear, you’ve got our customer support to help you out.

First, it makes it a lot easier for you to get paid. Second, you get control over when your code is released. And third, there’s complete transparency between your work and the client – which means you don’t need to defend your work over and over to someone who doesn’t really understand all the effort put in.

Like everything, quality ALWAYS matters. Poor quality code can break and causes issues when you want to make changes or updates. Good quality code is easy to change, effective, and accommodates for future pivots. That means you can keep building on top of your product without having to start over.

Our first iteration is a “light” escrow, but enough of a vault to guarantee that the transfer of money and code happens at the same time. Our second version will work in milestones with payment releases as you go.

Sure is! You can use the help link or support widget to find out more.

Right now we are still in closed beta testing. But please register your interest and we will reach out to learn more about your product and see we can fit in.

Not at the moment. Our aim is to give you the communication tools to have a much more effective conversation with your tech providers. However, in the future as we build our HandL partners, we plan to provide services around pairing clients of HandL with the perfect developer for their needs.